Social Media Tools

Twitter  

Twitter allows companies to promote their products on an individual level.the use of a product can be explained in short messages that followers are more likely to read.these message appear on followers home pages.message can link to the product web site, Facebook profile, photos, videos, etc... this link provides followers the opportunity to spend more time interacting with the product online. 

 

Facebook 

Facebook profile are far more detailed than twitter accounts. they allow a product to provide video, photos and longer descriptions, videos can show when a product can be used as well as how to use it.  these also can include testimonials as other followers can comment on the product pages for others to see.Facebook can link back to the product Twitter page as well as send out event reminders.Facebook promote a product in real time and bring customer in.

Foursquare

Foursquare is a location based social networking website, where use can check into locations via their smartphones. foursquare allows businesses to create a page or create a new/ claim an existing venue. a good marketing strategy for businesses to increase it. football or retain loyal customers includes offering. incentive such as discounts or free food/ beverages for people checking into their location or special privilege for the mayor of that location.

Google

Google in addition to providing the profiles and features as Facebook, is also able to integrate with the Google search engine.other Google products are also iterated, such as Google ad-words and Google maps.

 

 

Instagram

Instagram is a free photo-sharing program and social network that was launched in October 2010. the service enables users to take a photo, apply a digital filter to it. and then share it with other instagram. users they are connected to on the social network as well as on a variety of social networking services.

Blogs

everyday there more reasons for companies to use blogging platforms for their social media repertoire. platforms like LinkedIn creates an environment for companies and clients to connect online. companies that recognize the need for information,originality and accessibility employ blogs to make their products popular and unique and ultimately reach out to consumers who are privy to social media.

Linkedn

LinkedIn, a professional business related networking site, allows companies create professional profile for themselves  as well as their business to network and meet others. through the use of widgets, members can promote their various social networking activities, such as twitter stream or blog entries of their product pages, onto their LinkedIn profile page.

Youtube 

YouTube is another popular avenue advertisement are done in a way to suit the target audience. the type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste.

 

 

 

Yelp

Yelp consists of a comprehensive online index of business profiles.

Delicious & Digg

Delicious and Digg are also popular social marketing sites used in social media promotion.














  

Remarketing on Google Display Advertisement

what it does

Remarketing lets you show ads to users who have previously visited your website as they brows the web.

when you use Remarketing you will tag page of your site that correspond to certain categories you want to promote.

ex : you could ads a "TV" tag on all of the pages where you sell televisions.

you can then create an ad words campaign to show highly relevant messages (such as ads displaying a special offer TV's) to people who have visited pages as they brows sites across the Google display network. 

why using Remarketing

• follow you audience every where
• re-target visitors from all traffic source
• the right message to the right audience
• it can provide a strong brand and product reference
• better click through rates and strong data capture opportunities
• will provide better measurement of user behavior
• strong granularity possible 

using Remarketing will ads great value to your current searching content campaigns. you can use this tool to easier your marketing campaigns. you can use this campaign and easier target niche. use Remarketing to increase user loyalty and drive brand awareness. reaching existing customers helps you to position your brand or product and reinforce your sales message.

                             Tools Of Digital Marketing

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners.internet marketing is a major component of digital marketing.

digital marketing is a marketing process which lead the development of any organization or brand by using a variety of digital channels such as e-mail, social network etc.
digital marketing can be defined as promoting of brands or products and services using all forms of digital advertising. digital marketing uses Television, Radio, Internet, Mobile and any form of digital media to reach customers in a timely , relevant, personal and cost-effective manner.

Apart from using many of the technique and practices contained within the category of internet marketing, digital marketing extends beyond this by including other channels that do not require the use of the internet.due to non-decadence on the internet, the field of digital marketing includes a whole lot of elements such as mobile phones or cell phones, display/banner ads, sms/mms, digital outdoor, and many more.
digital marketing is now being enlarged in vast areas to support the "servicing" and "engagement" of customers.

Two different forms of digital marketing exist

In full Digital Marketing

The consumer actively seeks the marketing content, often via web searchers or opening an e-mail, text massage or web feed. websites, blogs and steaming media(audio and video) are examples of full digital marketing.

In Push Digital Marketing

The marketer sends a message without the consent of the recipients, such as display advertising on websites and new blogs.e-mail,text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message.

How to target niche audience with face book advertising 

At that time in the world face book has become main effective advertising tool among the business world. because of that it is low costly method compare with other advertising method.

In that reasons an incredible 90 percent of B2C businesses and 80 percent of B2B business use face book to connect with the more than 32 billion Brits who use the site. because of these high engagement figures, many business are finding considerable success when they advertise on face book. getting access to a targeted proportion of the site's users, on both mobile and desktop platforms, is an opportunity to expand a brand's reach and find new fans.

Why has Facebook become most effective promotion tool in Business world

• FB page helps in creating own social network by sending updates and importance information
• It is very low cost method than other social media and can display to lot of people withing a short time period 
• can advertise product or service in more flexible and without hamful of product
• It can upload to video,audio,pictures and other animation and to share them with fans in a more convenience way

There are many targeting options available helps to capture there exact target audience

1. Demographics (Location,Age,Sex,Relationship statues)
2. Birthday (Can create ads that are targeted at people who have a birthday in the next week,or other specific time frame)
3. Precise interests (These can be drawn from their listed interests,activities,education,job titles,groups they belong to,and more.) 
4. Facebook board categories (These are also based on users' status updates or any actions they have taken on Facebook)
5. Education (can selects fans based on the education qualification and also select specifically organization or institution what is your purpose) 
6. Connection (
7. Partner category
8. Custom audience (Custom audience allow advertiser to target their ads to aspecific set of users base on a previosly owned list of pone number or email addresses)
9. Lookalike audiences

My digital lecture

Thanks to Internet and software programs, last week I could experience a digital lecture. I never thought that I could have this kind of experience in my university life. So first of all i should be thankful to Mr.Amitha for organizing this web based lecture for us. It was really amazing and we could gain much knowledge about 'Search Engine Optimization'. Mr. Suranga was an expert in that side, he has a vast knowledge about how to use these Search engines.

According to my personal view web based learning has many advantages and less disadvantages. these disadvantages are mostly technical problem such as slow Internet speed, traffic etc. Advantages are, we could gain expert knowledge although lecturer is not physically present at the lecture room., personally we understand how we can use these digital things to enhance our education.

I could learn many things about 'Search Engine' and 'Search Engine Optimization'. In simply 'SEO' means that activity of optimizing web pages or whole web sites in order to make them more search engine friendly.
Key success factors of the search engine optimization are,

• Key word research
• Crawlability
• Site structure
• Content building
• Image and videos
• off page optimization

 I hope our next generation will be able to participate lectures through the web at the home. thank you.